The Beauty Market is one of the fastest-growing segments in the consumer sector, closely linked to the rise of creator-led brands. It aligns seamlessly with social media trends and thrives in DTC models, making it an ideal space for innovation.

Our analysis, based on financial data from 6 public companies, over 100+ Italian SMEs, and 8 Italian creator-led beauty brands, uncovers emerging patterns, tracks market evolution, and anticipates future directions.

At Vivaio, we help creators build the next generation of brands, and this report highlights the key opportunities shaping the beauty industry today.