Brand Overview

rh+ is a leading high-performance sportswear and accessories brand with over twenty years of expertise, specializing in skiing and cycling.

The brand is known for merging advanced technical features with minimalist Italian design, creating sustainable, durable gear for athletes and outdoor enthusiasts.

Despite a strong reputation, rh+ faced digital fragmentation and weak eCommerce performance. The goal was to boost online sales, improve product organization, and convert traffic into loyal customers, aligning digital presence with brand quality.

Our Role

At Vivaio Ventures, we teamed up with rh+ to boost digital performance through full-funnel eCommerce strategy, optimizing the store, restructuring product merchandising for better navigation and conversion, and activating data-driven marketing campaigns to scale growth Embedded in the team, we acted fast to drive growth and conversions.

Key Support Areas

🛍️ eCommerce Optimization & Merchandise Strategy
Restructured the online store and product categories to create a more intuitive shopping experience and boost conversions, guided by user data insights.

📣 Digital Marketing
Executed full-funnel campaigns across Meta, Google Ads, and influencers to drive qualified traffic, improve ROAS, and enhance customer acquisition.

📈 Analytics & Conversion Rate Improvement
Held bi-weekly reviews to optimize pricing, product visibility, and promotions—feeding insights that improved UX and merchandising results.

💬 CRM Strategy
Developed automated email flows, segmentation, and loyalty campaigns, significantly growing CRM revenue and customer retention.

Outcomes

In just one quarter (Q4), rh+ achieved impressive results:

• 59% YoY revenue growth in Q4

• 34% ROAS improvement in Q4

• 130% YoY growth in CRM-driven sales in Q4

• Increased sitewide conversion rate through better merchandising and user journey optimization

By aligning merchandising, eCommerce, and marketing into a cohesive strategy, rh+ unlocked strong digital growth. Our partnership created a seamless online experience and turned data into actionable decisions, setting a solid foundation for future expansion.