Mediterranea Jewels stands out for its commitment to quality, authenticity, and cultural storytelling. The brand blends Italian and Moroccan influences into timeless, handcrafted jewelry. Every piece is designed by founder Raissa Russi and produced in Italy using premium materials with a focus on detail and craftsmanship.

The brand also follows a lean production model that reduces waste, preserves exclusivity, and maintains accessible pricing. With a strong emphasis on inclusivity and personal expression, Mediterranea Jewels appeals to a generation seeking meaning, identity, and beauty in what they wear.

Raissa had long envisioned creating her own brand but had not found the right partners to bring it to life. She was seeking end-to-end operational support to build and launch her first collection—quickly and to a high standard. The timeline was tight: just two months before her wedding.

Our collaboration with Raissa was fast-paced, hands-on, and deeply integrated. From initial concept to launch, we worked closely across all functions: shaping the brand identity, developing the product line, sourcing suppliers, managing production, and ensuring sustainable practices were embedded throughout. The goal was to deliver a brand that felt deeply personal while also being ready for scale.

Brand Strategy & Financial Planning
We supported Raissa in defining the brand’s identity, positioning, and values while building a long-term business model and financial plan to support sustainable growth.

Product Development & Supply Chain Management
We worked closely with Raissa to translate her creative vision into a full product line. We focused on identifying the most suited Italian manufacturers, negotiating optimal contractual terms and conditions, managing production timelines as well as inbound and outbound logistics.

eCommerce & Launch Execution
We designed and are actively managing a fully integrated online store. We built it to withstand a rapid growth in SKUs, to provide a seamless user experience to the end customer and to effectively express the brand’s values and mission.

Customer Experience & Retention
We Built a CRM system from the ground up, implemented customer support tools, and developed retention strategies to enhance loyalty and maximize lifetime value.

Mediterranea Jewels is a powerful example of what’s possible when vision, creativity, and execution align. Through close collaboration and strategic support, Vivaio helped turn Raissa’s long-standing dream into a fast-growing brand with real staying power.

Vivaio Ventures offers end-to-end support for content creators and entrepreneurs ready to launch and grow their own brands. From business and financial planning to product development, eCommerce, and distribution, we provide hands-on expertise and access to a trusted supplier network—so founders can focus on building their vision and engaging their audience.