Content creators are reshaping how people discover products and make buying decisions.

Their reach now rivals traditional media, yet brand partnerships often fail to reflect their scale or ambition. For many, launching their own brand isn’t just an opportunity, it’s a strategic shift from monetizing attention to owning it.

Our report dives into 200+ creator-led brands across Europe and the US, analyzing the sectors they’ve entered, how they’re funded, and how they’re built. It offers a clear view of how creators are driving a new wave of consumer brands.

At Vivaio, we help creators build the next generation of brands.

Here’s our report:

Enjoy the reading!

The Vivaio Team