Brand Overview

Eveir is a premium, vegan, and cruelty-free haircare brand founded by Italian model and creator Paola Turani.

Built around conscious self-care, high-quality formulations, and modern simplicity, Eveir serves a diverse audience with products designed to enhance the beauty of every hair type.

With a clear brand vision from one of Italy’s top digital talents and an already-engaged community, the challenge was clear: ensure that operations and growth matched the brand’s ambition and audience expectations.

Our Role

At Vivaio Ventures, we partnered with the Eveir team from day one — combining strategic insight with execution across every critical area. The goal: build the foundation of a scalable, high-performing business.

Key Areas of Support

Strategic Planning & Financial Modeling
We shaped the business model and long-term financial plan to support smart, sustainable growth.

Revenue Management & Demand Planning
Built pricing strategies and forecasting models to maintain strong margins and ensure product availability.

eCommerce Development & Analytics
Led the development of a fully integrated online store and delivered insights to optimize performance and user experience.

Operations & Logistics Management
Oversaw inbound and outbound logistics — ensuring smooth sailing from factory to customer.

Customer Relationship Management
Managed customer service, built the CRM database from scratch, and implemented strategies that boosted retention and lifetime value.

Outcomes

In less than one year, Eveir exceeded early expectations and built impressive momentum:

• 60K+ Instagram followers

• 3 full product collections launched

• double digit repeat purchase rates

With streamlined operations in place, the brand delivered quality and consistency at every touchpoint — enabling Paola and her team to focus on storytelling, content, and creative leadership.

About Vivaio Ventures

Vivaio Ventures offers end-to-end support for content creators and entrepreneurs ready to launch and grow their own brands. From business and financial planning to product development, eCommerce, and distribution, we provide hands-on expertise and access to a trusted supplier network—so founders can focus on building their vision and engaging their audience.