Chez Didì was born from creator and culinary enthusiast Diletta’s passion for cooking, entertaining, and the art of hosting.

What began as a line of beautifully crafted plates is evolving into a lifestyle brand that celebrates the aesthetic of dining; where food, design, and emotion meet. Chez Didì reflects Diletta’s belief that dining is not just a ritual but a form of personal expression: a moment to connect, create, and find beauty in everyday gestures.

With a fast-growing community inspired by Diletta’s storytelling and visual world, the brand’s ambition was clear: to bring structure, scalability, and commercial direction to match its creative vision.

At Vivaio Ventures, we partnered with Chez Didì from its earliest stage to : shape the foundation of a cohesive, scalable business while preserving its distinctive creative identity.

Our goal: to turn Diletta’s passion and aesthetic into a structured, growth-ready brand with clear positioning and a roadmap for product expansion.

Evolved the brand from a single plate collection into a growing dining lifestyle line by introducing complementary products, revitalising existing designs through personalisation, and continuing to build toward a complete, cohesive dining ecosystem.

Provided strategic guidance to align storytelling with commercial goals by defining value-based pricing, developing curated bundles to enhance the dining experience, and creating seasonal promotions to drive engagement and exclusivity.

Created the brand’s first financial structure, defining cost models, margins, and pricing logic;supported by financial analysis, reporting, and unit economics guidance to ensure sustainable, data-driven growth.

Built the brand’s eCommerce platform from the ground up, optimising for usability, conversion, and storytelling, while implementing a CRM system to automate communication and foster a loyal, engaged community.

Streamlined sourcing and supplier coordination under Vivaio’s management to ensure quality, efficiency, and control over production timelines.

In its first year, Chez Didì gained strong traction, expanding its product line, growing its audience, and establishing its presence in the modern dining space:

Through a cohesive strategy that united product, operations, and storytelling, Chez Didì has built a strong foundation for growth. Our partnership brought structure to creativity; transforming a personal passion project into a brand poised for long-term success. As the brand enters its next phase of growth, we’re excited to see how its vision continues to evolve and look forward to sharing more as the journey unfolds.

Vivaio Ventures offers end-to-end support for content creators and entrepreneurs ready to launch and grow their own brands. From business and financial planning to product development, eCommerce, and distribution, we provide hands-on expertise and access to a trusted supplier network—so founders can focus on building their vision and engaging their audience.