Our mission is to empower leading creators and brands with a best-in-class operational infrastructure, enabling efficient direct-to-consumer (D2C) growth while freeing up their teams to focus on creativity and communication.
Vivaio, Italian for greenhouse, is about growing brands.
Our story
We’re just getting started!
Vivaio was founded in July 2023 and is headquartered in Milan. Our mission is to help creators and brands efficiently scale their D2C operations, with a strong focus on sustainability and long-term growth.
We are deeply committed to environmental and social sustainability, and we ensure that every step of the value chain aligns with these principles. As an Italian company, we take great pride in supporting projects that embrace and leverage Italy’s world-class manufacturing ecosystem. One of our greatest strengths is in fact our network of top-tier Italian suppliers that enable us to offer the highest quality craftsmanship for every brand we work with.
Our shared operating infrastructure also allows us to negotiate exclusive terms with third-party logistics and tech providers. This enables all the brands in our network to benefit from better deals and more efficient operations.
We count on the support of leading institutions that champion innovation. We are part of Bocconi University’s B4i program, Unicredit’s Start Lab, and Réseau Entreprendre. These partnerships provide us with invaluable insights, resources, and networks, empowering us to bring even more value to the creators and brands we collaborate with.
Meet the team
5+
Creator Brands
Planned and executed the launch of personalized product lines reaching a combined community of over 10M followers.
12+
Businesses Supported
Brands rely on us for their digital operations, we currently manage an aggregated marketing budget of more than €100k.
+63%
Revenues Increase
Average year-on-year revenues growth following Vivaio end to end support.
71%
Gross Margin
The creator brands we launched are highly profitable thanks to our pricing strategy and unit economics optimization model.
Our partners
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